CoinPoint’s accreditation: Evedo — decentralized marketplace where events are organized effortlessly

CoinPoint’s accreditation: Evedo — decentralized marketplace where events are organized effortlessly

Rick Graham, CTO of Evedo discusses dApps and the secret behind Evedo project

Evedo made us think of the first time we understood what blockchain and crypto stand for, and what they aim to fix. Utilizing blockchain technology, it unifies all businesses and participants involved in organizing events effortlessly and without the unnecessary presence of the middlemen. Focused on B2C and B2B, it empowers organizers, promoters, and attendees to buy/sell tickets and market events to new or existing audiences. Event hosts can create their profiles and start organizing events, booking entertainers and venues, renting equipment and promoting their events.

Evedo’s CTO — Rick Graham, a computer developer by vocation has been in the industry for more than 20 years now, and has a lot to say about blockchain, crypto, but also what made him adopt, advance, and develop smart contracts which he used in his brand new project.

CP: Mr. Graham can you introduce yourself by briefing us on your professional background, but also let us know why did you choose to run the business such as Evedo?

I grew up with the computer industry and learned as it matured to what it is today. I got a taste for businesses and entrepreneurialism at a really young age. The first computer I ever used didn’t come with an operating system. You needed to know Basic to use it, and so basic concepts came to me really early. My father is an engineer and so we often would play around with code to pass the time. When the internet came out, I took an immediate interest in it, and my years of computer experience tinkering with the early versions of PhotoshopIllustratorFlash (aka Shockwave) and AutoCAD were all of a sudden useful to others and profitable for me.

I only have had a few jobs at large companies in my 20 years in the industry. I started my first web development shop in 2003 with 2 partners and then left to pursue my own interests in 2005. My early office jobs included roles building software in the Finance industry, working with transaction switches for the major 6 banks (in Canada) handling transactions on their ATM networks. Later office jobs landed me in the Healthcare industry and the Real Estate industry developing products and leading the development departments.

While I did leave them to be my main focus, I had been running all my personal projects though in my own time, helping friends and other entrepreneurs develop their ideas and building platforms for them. In 2008 I attended a small business school that really got my mind set on how to actually run a business..while I had been doing it for years, I was focused more on building web/software/ideas than I had been thinking about how to monetize it all for myself. Soon after, I relaunched Raddstudio and I unwittingly began my digital nomad journey. I started travelling and working remotely, and seeking out contract work.

I moved out to the west coast of Canada in 2014 and by that time I had realized that building a product rather than just selling my time as a service was the way to go. I started teaching / mentoring students Ruby and Javascript stacks until about 2016 then I left for EuropeNorthern Africa, Southeast Asia and South America. As fate would have it, I met one of my cofounder’s of Evedo in Sofia in September of 2016 at a professional event that he was hosting at the National Palace of Culture in the city center and we stayed in touch over the next couple years.

This past spring (2018) we connected and began to pull together the team and to develop the idea for The team consists of a sales, development, legal, marketing, and creative leads who all hold chief seats and I ended up moving to Bulgaria in June so that we could all work together locally. Instead of a traditional office space we started a co-live / co-work space for Evedo and the rest is history!

We launched our exclusive sale on 08/08/2018 and we have been spreading the word and building up partnerships ever since. We hope to launch our Alpha in Q1 of 2019 and then our ICO private sale soon thereafter.

CP: It was brought to our attention that you are a developer as well, so how different is coding for a dApp, and a “normal”, traditional developing?

Well the difference is the use of a blockchain in the architecture. The blockchain is essentially just a different type of data storage, like a database or a cache, but because it is immutable and linked from block to block through cryptography, it can be used with purpose unlike other data stores that are just for reading and writing.

You can’t just use it flagrantly though, at least not a public chain. Every interaction with it comes at a cost. You have to decide what data belongs on the chain, and what metadata belongs in your App. The combination of the two make up a dApp in most cases. EOS and private chains don’t necessarily come at a such a high cost, so the use of those blockchains are done so with a different philosophy than that of a chain like Ethereum. Some dApps which are more autonomous than others might not rely on a traditional application at all, but most Apps that are disrupting industry as it exists today will.

CP: It’s no secret that you have a lot of experience in various different programming languages. However, are there still any challenges that you face during dApp developing and how hard it is to overcome them?

I think that the biggest challenge is realizing what goes onto the chain and what doesn’t. It’s easy when you’re first starting out to want to put lots of metadata into your smart contracts, but if you do, when you start actually using your scripts you might find them to be too costly to be sustainable and you will have to rework them. So I think it is important to realize that early to save yourself the cost of resources in the long run. Rework can be a startup killer! Only put onto the chain the information that you need to drive the domain of the smart contract and leave the rest of the information/data processing to your traditional application.

CP: While sifting through the different files related to Evedo, we couldn’t help but notice the great environment and protocol used to turn this idea into reality. Can you explain to us the necessity of building a dApp and not an App?

Not all Apps are dApps, but all dApps are Apps…with a few exceptions, naturally. Obviously, there is no App associated with Bitcoin, it can be considered an autonomous dApps because it covers a fairly trivial concept of managing a ledger of a set amount of tokens and their transfers from accounts. Evedo consists of two platforms that span two problems that relate to one another.

> A B2B platform (events) that allows organizers to manage entertainers, venues, staff to oversee their events, to advertise to other partners, and to create landing pages.

> A B2C marketplace (tickets) that allows event promoters to sell tickets, manage community initiatives, sell merchandise, advertise, and if they want, host their own branded marketplace.

The dApp in Evedo connects the two systems. The B2B platform allows partners to negotiate their terms and takes the agreements of all the partners and deploys a smart contract for the event that we use to collect the revenues from ticket sales, sponsors, etc. This brings all the good things we know and love about blockchains, the trust and transparency to not one, but two industries; The Event Management industry as well as the Ticketing industry, in one ecosystem. Mitigating non-payments to venues and partners, fraudulent ticket sales, over selling, double sales, price hiking, scalping, etc. all persons in the system gain merit and reputation based on their interactions and it will weed out any bad apples and certainly allow productive users of the ecosystem to rise up above the crowd.

CP: Your platform uses EVED token which is ERC20 Ethereum-based token. So why did you choose Ethereum to build your token from, and were there any other alternative approaches?

Of course the bear run of 2017 was terrible for ICO’s and crypto in general, we constantly teetered on the idea of switching to different chains and the possibility of not running an ICO, but we stuck to Ethereum because its an obvious leader. It has an order of magnitude more developers building on it that any other platform and the gap is widening day by day, it has better tools and infrastructure for dApp development than any other platform we see today, it doesn’t sacrifice decentralization, and it’s security has already stood the test of time. It isn’t perfect, though it stands to get better as time goes on it will get more cost effective and be capable of handling more and more transactions. Constantinople is just days away and I am hoping to see it be key in seeing the market turn to the next bull run of 2019!

What are your thoughts on dApp networks today?
Are there other networks with a leading edge that you think could help the evedo platforms become more successful that Ethereum?
Connect with Evedo and let’s chat about it!

About CoinPoint:

CoinPoint is a premium marketing agency, founded in 2013, working with all scale businesses — from startups, presenting their businesses on a global level, to multinational companies looking for digital transformation & blockchain adoption. The agency stays on top by providing the best services and solutions to its clients around the world.

For interviews or other media inquiries: