Marketing Specialist

Who we are?

We are CoinPoint, the Premier Cryptocurrencies and Blockchain Online Marketing Agency.

What we do?

We spearhead the marketing in a cutting edge industry!

Our motivation:

To push beyond the expected and Excel in everything we do!

We’re keen to take things to the next level – so we’re on the look-out for a Marketing Specialist to join our team in Sofia!

Responsibilities:

  • Follow and develop brand marketing strategy. Implement and control KPI’s of crypto/ blockchain/ FinTech clients
  • Develop and implement ideas to build strong relationships with the client community.
  • Plan and follow the work of community manager, writers, content managers, designer etc.
  • Knowledge of Telegram, Twitter, Facebook and LinkedIn. Ideally knowledge of Reddit, BTCTalk, Steemit and other crypto and financial channels.
  • Create and follow a set of KPIs and dashboards for tracking performance and expansion of the clients community.
  • Create and control the content plan for different social platforms
  • Raising brand awareness by driving community engagement via contests, interactions, Bounty campaigns etc
  • Identifying content marketing campaigns (on-site, social, and guest posting), sharing of press communications and market insight opportunities
  • Identifying and executing creative campaigns to increase the visibility of clients community, and create a top of funnel process for growing
  • Stay up-to-date with industry trends (FinTech, Crypto etc.) and tie them to our company and clients
  • Experience/ knowledge of Email Marketing tools
  • Provision of analytics and performance metrics such as monthly/ weekly dashboards and campaign tagging. Reporting on a monthly basis to the Head of Marketing
  • Experience with on site / off site optimization
  • Be creative and think out of the box!

Qualifications:

  • 2-3 years of experience in Digital marketing or marketing lead position
  • Experience using a marketing automation and optimization systems
  • Fluency in English is a must
  • Detail oriented with strong analytical skills
  • Highly motivated, driven self-starter, result oriented person
  • Confident working in a fast paced and dynamic environment

Advantages:

  • Experience with gaming/ gambling / trading / blockchain community is a big advantage
  • Interest in Bitcoin, Bitcoin Cash, Ripple, Ethereum, or just in the Crypto space
  • Ability to communicate effectively to a diversity of constituents with varying degrees of understanding of Financial Technology, Asset Management and Crypto.

The Benefits:

  • Attractive salary
  • Plenty of social benefits
  • A small, friendly and colorful team
  • A company that’s willing to try new things when it comes to digital marketing
  • Full support of the management team
  • Open and transparent communication
  • Career development
  • Team buildings, parties, and more

Other Job Openings:

Account Manager

  • Build a customer profile by performing research online
  • Serve as the lead point of contact for all customer account management matters
  • Build and maintain strong, long-lasting client relationships
  • Negotiate contracts and close agreements to maximize profits
  • Develop trusted advisor relationships with key accounts and customer stakeholders
  • Ensure the timely and successful delivery of our solutions according to customer needs and objectives

Copywriter

  • Writing original, professional, user-focused and accurate content (article, blog post, social post, review, etc) and tone (straightforward, informative or more relaxed, fun) for a variety of agency clients and partners
  • Editing and/or updating previously written content
  • Researching various topics and collecting relevant and accurate data to be later used by all team members
  • Keyword research and on-page optimization
  • Creating original web content while keeping in mind the client tone of voice and user experience